For podcasters in particular, audio branding is just as important as branding their concept and visuals. In fact, all of these elements should work hand in hand to provide your audience with a consistent brand experience.
Whether you’ve created a podcast to support your business or whether it’s your business, well-defined sound not only enhances your listeners’ experience, it also creates recognition.
On our FlexPodcast page you will find an overview of what we can do for you in this area.
What podcasters often underestimate
Before you start branding your sound, it’s important to be clear about your podcast brand. Is your podcast fun? Serious? Educational? Entertaining? Artistic? Modern? Traditional? Then your branding should be too. It’s an aspect that podcasters often underestimate: Your audio branding should fit your visual and conceptual brand. That means you need to start by determining what kind of music is right for you… and then find it.
What makes sense for your podcast?
Fast or slow music? Bass or treble? Modern or classic? Single, few or many instruments? Is there a specific genre of music? Have an idea of what you want before listening to samples, so you can refine your music style.
Some shows have multiple segments. In these cases, you may want transition scripts.
Whatever text you use, it should be authentic and reflect the tone of your podcast. For example, a casual podcast should have a script with a light, fun tone.
You can record the voiceover yourself. If we take care of your audio branding, we use our iin-house voiceover, or one of the hundreds of voices we have in the Flex Voices database. With our professional service you can take your podcast to the next level.
The main reason to use a professional voiceover is to create a more professional podcast. When choosing a voice artist, consider the following character traits and how they fit with the rest of your branding:
- Age – young or old? What makes the most sense?
- Accent – yes or no?
- Speed – fast or slow reader?
- Sex of the desired voice
When in doubt, contact our team of podcast specialists. We are happy to advise you on what works best.