Producing radio imaging: this is how it works

At Flex Media Factory we are regularly asked how our radio imaging is made. But before we answer that question, first for those who have no idea what a jingle is:

What is a jingle?

A jingle is a short piece of music and/or effects, with vocals, speech or a combination of vocals and speech. Making jingles is done to promote the recognisability of a radio program, radio station or presenter. Although the term ‘jingle’ sounds like English, at least to Dutch people, English speakers generally use the term ‘imaging’ or Station-Imaging more. By ‘jingle’ they mean a commercial (often with vocals). In the Netherlands they were the first to be heard on Radio Veronica. In the United States, from the 1930s through the late 1950s, radio shows were often large live shows, featuring an orchestra and choir. Singing in a jingle was usually done live. During the 1950s, recording equipment made its appearance. From that moment on, a jingle was increasingly played from tape.

But… how does it work to produce radio imaging?

First of all, this is preceded by a briefing with the customer. It indicates what he or she does and does not want. Then we create a script. This script contains the text for the jingles / imaging. In addition, we make a very basic set-up of how the flow of the jingles is going to be. In other words, how will it sound? If the customer agrees, we will make the jingles. You can see how this works in this video, made by our composer and producer Jens.

Are you looking for radio imaging?

Producing imaging is our passion! That is why we are happy to help you with this. Feel free to contact usWe provide radio-imaging packages in any desired format. Do you have any questions about this topic? We would love to hear from you.

Author: Rene Visschers