A question that clients often ask us is how to choose the perfect voice over for their brand. Here we share our top tips for finding the right voice artist for your jingles, commercials, podcast intros, corporate film, E-learning project, or whatever else you desire.
You may think you need to work with everyone available. Ideal – for a good price. There’s something more to it though, so read on!
Your audience versus voice-over choice
It is important to consider the age, gender and accent of the voice over. Consider what your audience is most likely to be dealing with, the tone you want, and your target demographic.
Do you want the voice actor to sound authoritative, or is your target audience more likely to respond to an emotional, funny, or engaging voice? Are you looking for an announcer, a narrator or an actor? Seems like that’s a lot to think about. Writing it down will quickly help you narrow down your choices.
Long term relationship with the voice artist
It’s worth considering whether the voiceover in question can be the voice of your brand in the long run. You want listeners to form an emotional bond and connect voiceovers intrinsically to your brand. That is why it is extremely important to make the right decision from the start.
Not only do you need to be sure that the person you choose can perfectly represent your brand values, you also need to be sure of their future availability so you can continue to use them. For example, some radio stations have been working with the same voiceovers for ten years or more.
The practicalities of working with a voice over
With so many professionals to choose from, it may make more sense to outsource the search. Flex Voices is a voicecasting agency with a large database of reliable voiceovers, tested and verified. This can save you time by matching you with the right voice artist. When working with an individual voice artist, it is up to you to ensure that the correct agreement is made, with the correct usage rights specified. This alone can be a very costly affair!
The alternative is to ask around for personalized recommendations, just like with any other service. Ask to hear previous work before making a choice.
Flex Voices: Talk to us first
We produce hundreds of voiceovers every month, so make sure we are your first and only point of contact. We have hundreds of voices for you to choose from, including male and female voices of different ages, languages, and accents. Our dedicated customer support team already serves customers in more than 120 countries.
Feel free to contact us today.
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